The Choice is Yours – Road Safety Campaign Advert

The Choice Is Yours – Anti Drink Driving Campaign
Commissioned by Mayo County Council, The Choice Is Yours is a powerful anti drink driving campaign aimed at young men—those statistically most at risk of drink-related road accidents.

This hard-hitting advert was rolled out nationwide and struck a chord across the country, receiving over 1.4 million views in its first week alone. Designed to provoke thought and spark conversation, the campaign underscores a simple but life-saving message: every decision behind the wheel matters.

Commissioned by Mayo County Council Road Safety Department